Choosing Paper Cups Shows You Care for Your Business

Cold cups are part of the foundation of any QSR beverage program. And, like any foundation, you want it to be stable and reliable.

As the QSR sector continues its exciting growth, paper cups are the right choice to minimize risk while maximizing opportunities for growth and innovation.

Make Plans You Can Count On

Capitalizing on the opportunities of the future becomes a whole lot easier when you can predict them. Unlike plastic, the cost of paperboard is not dictated by volatility in the fossil fuel market. This gives you a more stable cost base to better predict and budget for in your planning.

Instead of being at the mercy of global fossil fuel prices, your business can make plans knowing it can rely on more stable material costs and free-flowing supply chains.

Paperboard vs. Plastic Raw Material Costs

PP & HIPS resin $/lb, SBS paperboard $/ton

Source: RISI, Chemdata

Consumers Are Speaking Up Loud and Clear

Consumers want businesses to reduce the amount of plastic packaging they use. And nearly half are eager to support businesses that do, with 48 percent saying they would definitely or probably change their consumption habits to reduce their impact on the environment. When looking at Millennials, that number rises to 75 percent.

Many of these consumers actively avoid single-use plastics—45 percent according to the Ellen MacArthur Foundation. Adopting paper cups lets you deliver what consumers want without sacrificing quality or performance—they feel good in the hand, and on the conscience.

88 percent of consumers want brands to help them lead a sustainable lifestyle—and business that chose paper cups are more likely to keep these consumers.

Turn Regulations Into Opportunities 

Every story needs a hero. In the eyes of many North American lawmakers, the hero of our planet’s sustainability story is paper and paperboard packaging. On the other hand, there are dozens of examples across the United States—particularly coastal regions—of bans targeting many categories of plastics in a bid to cut down ocean plastic. A dozen bills aimed at restricting plastic packaging are currently making their way through Congress. 

Even the federal government is taking action, phasing out the sale of single-use plastics on public lands by 2032. Paper cups are not subject to the same ban, making them a compliance packaging alternative that’s ready for the future. 

Plastic Legislation Map of the U.S.

Paper Cups—Low Risk, High Reward

Switching your cup portfolio to paper may mitigate some of these risks to your business.

Pappbecher können raues Fahrwasser für kanadische Schnellrestaurants in ein Meer an Möglichkeiten verwandeln

Getränke, die in Kunststoffbechern serviert werden, sind mit einer gewissen Unsicherheit verbunden.

Paper cups can meet consumer preferences and government legislations in Canadian quick-service restaurants.

Kind genießt ein Kaltgetränk

Choosing Paper Cups Make
Eine Welt voller Möglichkeiten

New to paper cups or have a question for our team? Kontakt.

You Care About
Our Planet

See How Paper
Cups Show

You Care About
Your Consumers
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