
Choosing Paper Cups
Shows You Care
for your business, your consumers, and the planet.
Show You Care for Your Consumers
According to recent research completed by the Shelton Group, 61 percent of consumers worldwide say buying and using products they perceive as sustainable is an important part of their personal image. And paper cups fit that image.
Image isn’t everything though. Consumers buy a beverage for its delicious and refreshing taste and want the overall experience to be great. Paper cups are a part of that great experience. They’re comfortable and sturdy to hold, and in the case of double-wall paper cups, minimize condensation to ensure hands stay dry.
Paper cups give consumers a better choice—a choice they feel good about.
That’s the power of paper cups.

Show You Care About Our Planet
Paper cups offer many benefits at the beginning and end of their life cycle. They’re made primarily from renewable raw materials that grow from the earth, and they can be recycled after use where facilities exist, mirroring our planet’s natural cycles of growth and renewal.
The paper and paperboard packaging industry promotes sustainable forestry, which protects natural ecosystems, sequesters carbon, and supports biodiversity.
Western Michigan University has successfully conducted repulpability tests over many years to demonstrate the recyclability of paper cups, and the recycling of paper cups is growing. Over 40 paperboard manufacturing facilities in North America accept paper cups for recycling today. Paper cups show you care, from the beginning to the end of their life. Choosing paper cups means you’re choosing to support local tree farmers who use sustainable forestry practices. It means you’re choosing to use a product that has the potential to be turned into another paperboard product made from recycled fiber.
Your consumers care about sustainability. And they expect you to care, too. So why not choose the material that shows you care?

Show You Care About Your Business
As consumers and lawmakers continue to address plastic waste and pollution problems, paper cups can insulate your business from plastic restriction regulations just as they help to keep a cold drink cold on a hot day.
Paper cups come with the stability of paperboard pricing. It’s not tied to fossil fuel prices that can fluctuate monthly. Paper cups are a great choice for your business. They carry a low margin risk and offer big rewards for QSR operators.

The Paper Cup Difference
Verwandte Beiträge
1 Shelton Group, 2023
Choosing Paper Cups Makes
Eine Welt voller Möglichkeiten
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