Since 1907, paper cups have been a key part of our daily life. Over a hundred years later, the classic paper cup is still going strong, and today its benefits are more relevant than ever.

This research paper offers insight into:

• How US-based, hyper-frequent quick-service restaurant (QSR) beverage consumers feel about the cups they receive at QSRs
• What tradeoffs they are willing to make

Our research suggests that consumers are wary of plastic and ready for paper cups to take over.

This paper will help you to understand how reducing plastic waste by adopting paper cups could benefit your business and the consumers who make the choice to go there.